In an extremely hyper competitive world, it is becoming even more important to have a powerful brand proposition. Find below some points that makes a powerful brand proposition:

  • Believable, understandable, unique and compelling
  • Aspirationally attainable
  • Admirable and endearing
  • Difficult to emulate
  • Timeless and enduring
  • Extendable

Arriving at a strong proposition for your brand is complicated. It has to be a great balance of art and science and most importantly, it has to be well understood and  appreciated by operationally oriented people in your organization. With the consumer having so many choices to pick from, it is becoming even more critical for your organization’s long-term success. So, do spend quality time, do discuss, do think deep and arrive at a strong brand proposition which covers all of the points mentioned above.